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Overview of IMAI

InfluencerMarketing.ai encompasses several features that streamline the process of influencer marketing from start to finish:

Key Features of IMAI

• Influencer Search Tool : Allows users to filter through a database of over 300 million influencers using criteria such as audience characteristics, engagement rates, keywords, and interests. This tool aids in identifying the ideal influencers for specific marketing campaigns.

• Campaign Management and Tracking : Offers tools for tracking influencer campaigns and measuring sales impact directly attributed to these efforts. It includes functionalities for managing influencer relationships and budgets, as well as tools for creating and monitoring media plans with LiveLinks for real-time performance analysis.

• Content Creator Collaboration : Facilitates the discovery and hiring of User-Generated Content (UGC) creators, enhancing the authenticity and reach of marketing campaigns.

• Analytics and Reporting : Provides a client reporting dashboard and an influencer marketing API for in-depth analysis and reporting. Users can access detailed insights into influencer audience demographics and psychographics, track campaign performance, and generate real-time sales reports.

• Outreach and Engagement : Includes a white-label platform option for agencies looking to offer influencer marketing services under their own brand. The platform also offers an Influencer Email AI Copywriter to assist in crafting effective outreach communications.